E-commerce · DTC SkincareMeta Ads · CRO · Creative
7.4x ROAS in 90 days
- Challenge
- Rising CAC and stagnant revenue after a strong launch year.
- Solution
- Rebuilt the creative pipeline with AI UGC, restructured Advantage+ campaigns, and shipped a conversion-optimized PDP.
7.4x
ROAS
+312%
Revenue
-58%
CPA
+42%
AOV
